KC Logo

Kansas City Logo

* This logo is available for sale. Contact me to purchase.

For my redesign of the Kansas City logo, I experimented with the positive and negative space created by the letters KC that are already a well-known symbol for the city to create a mark that is both modern and connected to its past. The logo is a crossroads, a west-pointing arrow, and a map pointer that all communicate we are a city moving toward the future. This logo was recently included in the Kansas City Stars’ "Top 20 Favorite Logo Alternatives".


Brand Guide PDF   (before blue was chosen as the logo color)