Fruitums is a fruit shaped and flavored gummy candy. The brand is fun, fresh, and fruity. There are two flavor variations, original and tropical. I chose a vibrant green for the box complimented with blue for the lettering to communicate a fresh quality. For the tropical variant, the box is a sea inspired blue-teal which gives a cool feel to it, attractive on a hot summer day. The starburst in the background adds energy and movement to the design, as well as a happy sunny feel. The burst radiates from the Fruitums logo and the fruit fly from its center. The wording "25% fruit juice" is featured on the box to suggest to parents that this candy may be a healthier option.