Dart Shooter Packaging
This packaging has a comic book inspired look which signifies cartoons, action, and fun. The hand drawn title inspired by 60's comic lettering adds originality and character. A halftone pattern used in the background adds texture and energy. The die cut window and bold outline showcase the product while incorporating it into the design. Color choice was important as I had to use the colors of the product without allowing it to camoflague into the background. The orange of the gun is used as a focal point while, a vibrant yellow-green is used as the background, and the sky blue creates good contrast. These colors work off one another to produce an engery appropriate for children's design.